the future of SMOG applications is tied directly to targeting specific industries and verticals: automotive, Insurance, Healthcare, whatever. Someone is going to make a ton of money by taking generic social-mobile-offer-geo capabilities and focusing them on differentiated value and unique vertical-specific twists. Today, these apps are spread like peanut butter across almost all local businesses and all consumers…the future is verticalization. Is that a word?
Here’s what everyone knows: traditional media and advertising businesses are under attack; the macro-economic environment is bad; digital marketing 1.0 (search / banner ads) is increasingly ineffective; accountability and measurability have always been important but are now increasingly critical in buying decisions. This is a classic combination of challenge and opportunity. The core challenge to […]