Here are a couple of updates from the Global Internet Primer for today. This one is a keeper: The Five Internet Mega Brands:
It’s interesting that, really, only Amazon is still innovating and would qualify as a serious “brand.” And of course, this is before Amazon could spell PUBLIC CLOUD. Also interesting that I don’t ever think of a company as a Internet or non-Internet brand these days. If I recall correctly, Netscape is already part of Yahoo! at this point in time (June 2000) so we’re talking about a 4 companies…3 of which are largely in decline these days.
Here’s another fun chart: Global Internet User Growth:
The chart below shows the actual Global Internet user growth (blue) compared to the predictions (red) in the chart above. It great that, despite being very bullish, the MS forecast was low by about 36% by the end of 2004. …so let’s see: in (more or less) one decade, the dominant companies crumble or are in serious decline and adoption far outpaces the most bullish projections. Even if we guessed that the big players of 2000 would wane, could we have predicted Google or Facebook? What would have been done differently if we all knew that more than 2 billion folks would be online in a dozen years? thoughts?
